Bio: When I was 12 years old I would make up to $60/day selling lemonade in front of my parent’s house. What made this lemonade different from every other stand on the block? The customer experience. Everything was carefully designed to surprise and delight my neighborhood consumers with features like crushed ice, a slice of lemon, and a fresh peppermint leaf from the garden. I’ve been hooked on creating unique value ever since. Today, I'm a digital product designer with a deep history in digital marketing. By strategically combining design and marketing disciplines, I help organizations architect, test and validate software applications that are elegant, usable and positioned to sell in the market. I often lead teams of designers, writers and developers to set a vision for the product, advocate for the user and create more high-five moments for everyone.