All posts by hjlloyd07

About hjlloyd07

When I was 12 years old I would make up to $60/day selling lemonade in front of my parent’s house. What made this lemonade different from every other stand on the block? The customer experience. Everything was carefully designed to surprise and delight my neighborhood consumers with features like crushed ice, a slice of lemon, and a fresh peppermint leaf from the garden. I’ve been hooked on creating unique value ever since. Today, I'm a digital product designer with a deep history in digital marketing. By strategically combining design and marketing disciplines, I help organizations architect, test and validate software applications that are elegant, usable and positioned to sell in the market. I often lead teams of designers, writers and developers to set a vision for the product, advocate for the user and create more high-five moments for everyone.

Whole30 Week 2

Today is day 15, so we’re halfway through our Whole30! Here’s what we’ve been eating:

Sausage Egg Breakfast Bake with fruit and nuts, black coffee.
Banana + Egg Pancakes (oh yes we did) with fruit and unsweetened whipped coconut cream. We put the whipped cream into coffee as well. YUM.
Monkey Salad with almond butter (coffee grounds mixed into the almond butter).
– Eggs, fruit, nuts, Turkey Sage Sausage.

– Versions of Airport Salad.
– Almond Chicken with greens.
– Dinner leftovers. (Like leftover pomegranate salsa with tuna mixed in.)

– Toasted Coconut Tilapia with Pomegranate Salsa + Crispy, Spicy Coconut Oil Sweet Potato Fries
– Chicken Avocado Soup
– Waldorf Salad
– Salmon w/Creamy Lemon Sauce + Pan-Roasted Green Beans
– Lemon Chicken (modified) + Rosemary Sweet Potato Wedges
– Salmon w/Creamy Lemon Sauce + Pan-Roasted Green Beans
 Paleo Buffalo Baked Chicken Wings (a mash-up of these two recipes) + greens.

We also made two kinds of Larabars – chocolate and blueberry muffin. We keep them in the freezer. Deeeeelicious. The chocolate tastes like fudge, people. The blueberry muffin is better than the ‘real’ Lara version, and that link has a whole slew of Larabar imitation recipes.

So far we’re feeling good, but a bit groggy as our bodies clean house and learn to rely on more stable fuel. We’re sleeping better for sure. According to this timeline, we should be getting to the ‘tiger blood’ stage in the next few days.  Stay tuned for future ravings of how supremely awesome we feel.




Whole30 Week 1

We’ve made it through our first week of Whole30 eating! 8 days down, 22 to go.

For all the details on Whole30, head to or pick up a copy of It Starts With Food.

In a nutshell, it’s a 30-day nutritional reset for your body: no dairy, grains, sugar/sweeteners, legumes, alcohol, bad fats, starchy food or nasty additives. After 30 days, a 10-day reintroduction phase allows you to test your body’s relationship with particular foods and make informed eating decisions thereafter.

We are eating meat, seafood, eggs, vegetables, fruit and healthy fats (nuts, avocado, coconut, olives and their oils; clarified pastured butter).

Scotch Eggs (we made Turkey Sage Sausage) with fruit and nuts, black coffee.
Monkey Salad with almond butter, hard boiled egg, black coffee.
– The occasional Banana Muffin.

Almond Chicken with salad & dijon.
Sonoma Chicken Salad w/ cucumbers, lettuce or turkey wraps.
– Dinner leftovers.

Buffalo Chicken Lettuce Wraps with Spicy Kale Chips.
Spiced Tilapia with Crispy, Spicy Coconut Oil Sweet Potato Fries.
Slow Cooker Lemon Garlic Chicken with Rosemary Roasted Radishes.
Spicy Sausage Kale Saute.
Waldorf Salad with an olive oil & lemon juice spiced dressing.
Chicken Avocado Soup, to which we added a bit of coconut milk to make it creamy.

According to this Whole30 timeline, Week 1 is meant to be a nasty detox, sometimes to the point of flu-like symptoms; not so for us! At night we’ve had headaches, some days we’ve been tired, and there’s been a bit of detox grouchiness around here – beyond that we’re feeling pretty good. They say the severity of your detox directly relates to how much junk you ate before, so this bodes well for our normal eating habits.
Also I may have had a dream in which we found a Whole30-compliant chocolate cake. It was fantastic.

– M